Honestly, will your Exhibition stand actually sell anything?
Organising and attending an Exhibition is an investment and the question on many business owners mind is will I sell anything? The short answer is no, but before you give up on the whole idea let me tell you a little more.
Exhibition stands don’t actually sell anything or if they do it’s not a lot. Attending an Exhibition is more about having a presence but even then, it’s not your stand that brings in the business it’s the people who engage or give the information that is given that people take away with them. Ultimately, what really sells your products and services is your people.
Customers who are interested in buying from you will visit your stand to find out why they should place an order and what it is you have to offer. However, unless you’ve invested in something unbelievably out of this world, an Exhibition stand can not move prospective customers down the sales funnel on its own.
With this in mind, when it comes to your next show, it’s worth considering what your Exhibition stand can and should do for you. The right stand will play a critical part in the selling process. The best way to think of an Exhibition stand is as an extension of your team, products or services. It’s a selling tool that can enhance your teams’ skills.
So how do you ensure you’re getting it right?
The simple answer is you hire us. Exhibit Group have over 11 years’ experience working within the Events and Exhibition industry so we’ve got you covered.
However, here are some simple points to think about:
- Your stand should stop people in their tracks and grab their attention. No matter how good your products or services are, you need to attract visitors and talk to them to generate those all-important sales. Maximise your Exhibition space using colour, signage and lights to draw visitors to you like moths to a flame.
- Your Exhibition stand must be a facilitator for sales conversations to happen so that orders can follow. Therefore, your stand has to look good, support your business objectives and work with your staff during the event. To achieve this, you need to align your stand with these conversations and provide a clear visitor journey. Interactive technology is a great way to bring your stand to life, give customers another reason to engage and experience the benefits of your products or services first-hand.
Failure in either of these areas, no matter how much money you spend, will result in your Exhibition Stand not bringing in the traffic or business that you need.
No matter the size of the Exhibition Stand or the budget, Exhibit Group are here to make your vision a reality. We offer modular and bespoke stands and our designs always take the points above into consideration. It is a given that Exhibition stands must look great, show off your brand, and set you apart from your competitors, but it must also have that something different to bring the footfall to allow your sales team to start engaging with potential customers.
Exhibit Group create winning modular and bespoke Exhibition stands that look fantastic, and are created specifically around your objectives. To find out more give us a call today on 020 3384 0369 or email firstname.lastname@example.org to discuss your requirements further.