From small shows to massive industry events, trade shows can be a great way to gain new leads and exposure for your brand and business. As with all marketing methods, they are all about gaining results and getting high numbers of visitors to your stand which ultimately means you’ll walk away with more leads.
At Exhibit Group, we understand that agreeing to exhibit at a show is an investment that you need to pay back and hopefully gain profit. So here are a few of our top tips to attract more visitors to your stand.
Bespoke Stand Design
Setting yourself apart from other exhibitors will make you more attractive to visitors and a great design is better than any gimmick. Many exhibition design and build companies focus solely on conveying information and don’t consider how much attention it will attract.
Exhibit Group are experts in bespoke exhibition stand design and builds and will assist you to ensure your stand attracts people to you.
Know your objectives
Be clear about what you would like your stand to achieve and who you want to target. You will need to communicate these objectives in a clear brief to all suppliers and the team of colleagues you will have on the stand.
Choose your location wisely
The location of your stand is important and it’s a good idea to use the best location your business can budget for. Think about where the entrance is, where the toilets are and where the refreshments sit, then consider the routes people will take to get there. The more footfall the better!
Engaging attendees means they’ll come to your stand and stay long enough for you to hopefully gain some contact details to follow up.
Although a free gift gets your name and brand out there, which is always useful, it won’t necessarily get you the contact details you need to follow-up with. A popular choice is a competition or prize draw; from a bottle of bubbly, an iPad, a voucher or whatever you can budget for. These methods are effective as they result in attendees engaging and leaving their contact details for a chance to win the prize. Ultimately resulting in you being able to follow them up with a phone call, email campaign or being able to deliver the prize in person.
A popular addition to many exhibition stands is something to entertain attendees. From interactive screens to photo opportunities or games and props. Encouraging fun can really break down barriers and encourage people to stop at your stand.
Offer Free Wi-Fi or a way to charge their devices
Many events or exhibitions now offer free wi-fi in the building and is an essential tool for many attendees, especially technology-focused events. If the venue doesn’t offer it, this is something very positive to offer your visitors. With so many people checking in and tweeting in a small space, phone coverage can often be patchy so give them a little boost while they’re on your stand.
Alternatively, if free wi-fi is being offered why not offer attendees an opportunity to give their electronic devices a boost. While the visitor engages with your team, offer them a little boost on their battery life.
Take a weight off their feet
Attending exhibitions can be a tiring day, so offer attendees a place to relax and recharge their batteries. Exhibit Group has a great range of furniture which will fit right in with your style from bar stools to sofas or poofs we’ve got your requirements covered. We can even print your brand all over them to ensure you’re not forgotten in a hurry.
Shout about your attendance before the show
From trade publications to the online presence you need to shout about your attendance at the event so that the right people hear about it and can plan a visit into their day. Shout about your presence at an exhibition and really engage your users before you arrive.
Social Media is a great tool, especially if the event has a hashtag they are trying to get trending. Attendees and other exhibitors will check this hashtag to see who is attending, what they are offering, and how they intend to perform. And it’s free!
Contact Existing Customers
Some of your existing customers could be attending or thinking of attending the same trade show as your business, use an email campaign to tell them where to find you at the exhibition and what you have to offer. Many visitors to trade shows attend in groups and use the opportunity to network with friends and colleagues, these could be potential new prospects for your business.
Exhibit Group offer everything you could possibly need for an attractive exhibition stand and we offer it all in-house. This means you won’t need to juggle multiple companies to ensure they all meet your deadlines. We will even build the stand and pack it away for you afterwards which means you can just concentrate on all the new prospects you’re going to gain.
Take a look at our case studies for further inspiration.
If we can be of any support in the lead up to your next exhibition, please contact us or call 020 3384 0369.