Exhibitions and Events are very powerful marketing tools. Whilst there are undoubtedly many ways to reach new customers, suppliers and products, there is nothing quite like an Exhibition. In a very short space of time, you can successfully reach hundreds or maybe thousands of potential customers, local and international. Exhibiting puts you in a really strong position amongst industry-focused visitors who want to view a wide range of products and services under one roof.
But I hear you ask when the internet provides such a wealth of knowledge why does a person attend an Exhibition?
Here’s are our top five reasons why:
If you’re looking to find the latest trends and innovations in the concerned industry, Exhibitions and Events are a great way to see what’s occurring. Through these types of Events, the visitor gets to absorb knowledge, handle products and have one on one interaction. It’s also a great way for the customer to gain insight into what the future holds.
Trade Shows and Exhibitions are a great way to immerse visitors into a creative experience and really show off what you offer and due to this, Exhibitors will usually go above and beyond to attract more visitors. At the VM and Display Show, we attended in April, there were even massive flamingos.
Stands are often colourful, engaging and attention-grabbing. From bold graphics to complicated stand designs and extravagant props, the engineering that goes into stand builds is very impressive and extremely innovative. Immersive experiences are really popular right now and Exhibitions are no exception! The more interactive and engaging a stand is the more inspired the visitors are and the more likely your brand is going to remain memorable.
Networking is the key for any business and, as mentioned earlier, Exhibitions are a great way to meet thousands of people in a short space of time. They give the visitor the opportunity to mingle and interact with businesses locally and globally. Networking breaks down barriers that are sometimes harder to do via phone calls or emails. Clients like to speak to a real person and see that you’re a real business – it helps build trust!
Trying to meet big brands in our everyday tasks is usually pretty impossible but Exhibitions flip this around and put the important people in front of us all under one roof. Visitors who attend Exhibitions are often looking for new suppliers, fresh ideas and bespoke services, visiting Exhibitions means they can interact with them all day in one location.
Everybody loves to get something for free! So free merchandise whether it’s branded or not is always an attraction and a great reason to attend an Exhibition. Visitors are quite happy to make small talk whilst eyeing up what freebies you have to offer. Furthermore, a useful freebie is a great way to remind the visitor who you are.
If you’re looking for a dynamic way to reach new customers then holding an Event or attending Exhibitions may be just the way to do it.
Exhibit Group have a wealth of knowledge when it comes to planning your Event or Exhibiting at a Trade Show. We’re sure that by choosing us your Event or Exhibition stand will be a great success. Design, devise, do and deliver is our company ethos and we aim to exceed our client’s expectations every time. We are a dedicated team who will support you from design brief to stand build and even pack it all away for you afterwards. The company are very fortunate to be able to offer all services in-house from graphics to construction, furniture and delivery which means we can offer competitive prices without affecting quality.
Get in contact today if we can assist you in any way!